There are many reasons why we bike, but a great majority of the time there is a common thread that runs through our reasons: it’s how it makes us feel. Happier. Centered. Responsible. More connected. More free. More alive. The specifics are innumerable, but this feeling of authenticity remains.
The City of Indianapolis wanted to share this with its citizens, and so they got Think Ahead Studios to put this message into a few short clips. All you have to do is ask, and people who ride bikes will be happy to tell you why they do. Why we do. It’s why we bike.