Nudge, nudge, wink wink

Nudge, nudge, wink, wink


This is the good kind of Stockholm Syndrome, and any city with a congestion problem might do well to learn from what Stockholm did with congestion pricing.

The general concept works with social problems of all sorts when trying to increase or decrease behaviour of some kind. Force people to do something and the uptake will be minimal and begrudgingly, but leave people autonomous while changing some of the conditions in their environment, and people will adapt voluntarily. Especially if it’s actually for the good of the community.

“This is the power of nudges when trying to solve complex social problems. And when you do that, you shouldn’t try to tell people how to adapt, you should just nudge them in the right direction. And if you do it right, people will actually embrace the change, and if you do it right, people will actually like it.”


Header image: source